Pixalate 推出了新的 SCO 审计和验证工具，以解决广告欺诈、冗余供应路径和无效流量。 Pixalate launches a new SCO audit and verification tool to address ad fraud, redundant supply paths, and invalid traffic.
顶级广告欺诈保护平台 Pixalate 推出了新的 SCO（供应链对象）审计和验证工具。 Pixalate, a top ad fraud protection platform, has launched a new SCO (Supply Chain Object) audit and verification tool. 该工具可帮助买家避免广告支出的浪费，并解决复杂、分散的供应路径中的问题。 The tool helps buyers avoid wasted ad spend and fix issues in complex, fragmented supply paths. Pixalate 最近的研究发现，17% 的 SCO 未能通过验证，而这些失败的 SCO 的 IVT（无效流量）率可能高出 32%。 Recent Pixalate research found that 17% of SCOs failed verification, and these failed SCOs had a likely 32% higher IVT (invalid traffic) rate. 该工具可大规模检测、跟踪和解决无效流量（广告欺诈）、冗余供应路径、未经授权的卖家以及应用程序/域名欺骗。 The tool detects, traces, and addresses at scale: invalid traffic (ad fraud), redundant supply paths, unauthorized sellers, and app/domain spoofing. 该平台对每次广告展示使用 16 个验证和验证原因代码来对无效的 SCO 信息进行分类。 The platform uses 16 validation and verification reason codes for every ad impression to classify invalid SCO information.