2023年印度智能手表出货量增长50%,Fire-Boltt领衔;根据 Counterpoint Research,增长归因于低成本设备、营销努力和本地制造。 India's smartwatch shipments increased 50% in 2023, led by Fire-Boltt; growth attributed to low-cost devices, marketing efforts, and local manufacturing, per Counterpoint Research.
Counterpoint Research 的一份报告显示,2023 年印度智能手表出货量增长了 50%,其中 Fire-Boltt 占据市场领先地位。 India's smartwatch shipments experienced a 50% increase in 2023, with Fire-Boltt leading the market, according to a report by Counterpoint Research. 这一增长归因于智能手表渗透率的不断上升、针对首次用户的低成本设备的激增,以及印度品牌在营销、分销、促销和本地制造方面加大力度。 The growth was attributed to the rising penetration of smartwatches, the proliferation of low-cost devices targeting first-time users, and enhanced efforts by Indian brands in marketing, distribution, promotions, and local manufacturing. 印度智能手表市场排名前五的品牌合计份额为81%。 The top five brands in India's smartwatch market had a combined share of 81%.