喜力发起“为真正的铁杆球迷干杯”活动，重新定义铁杆球迷的刻板印象，促进足球的包容性。 Heineken launches "Cheers To The Real Hardcore Fans" campaign, redefining hardcore fan stereotypes and promoting inclusivity in football.

喜力® 的新活动“为真正的铁杆粉丝干杯”旨在重新定义这个词并挑战铁杆粉丝的负面刻板印象。 Heineken®'s new campaign, "Cheers To The Real Hardcore Fans," aims to redefine the term and challenge the negative hardcore fan stereotypes. 该活动在欧足联淘汰赛阶段发起，是 Heineken® 致力于让足球更具包容性的持续承诺的一部分。 The campaign, launched during the UEFA knockout stages, is part of Heineken®'s ongoing commitment to making football more inclusive. 通过关注球迷奉献精神的积极方面，该活动旨在使足球成为一个对所有人来说更加积极和受欢迎的空间。 By focusing on the positive aspects of fan dedication, the campaign aims to make football a more positive and welcoming space for all.