数字平台对汽车销售至关重要,Meta应用程序影响72%的新汽车买家。 Digital platforms crucial for automotive sales, with Meta apps influencing 72% of new car buyers.

Meta和FADA的一项研究表明,Facebook、Instagram和WhatsApp等数字平台对于汽车工业至关重要,72%的新买车者通过Meta应用程序发现品牌,48%的人使用WhatsApp询问车辆的可用性。 A study by Meta and FADA shows that digital platforms like Facebook, Instagram, and WhatsApp are crucial for the automotive industry, with 72% of new car buyers discovering brands through Meta apps and 48% using WhatsApp to ask about vehicle availability. Instagram Reels也影响采购决定,72%的买主认为它有帮助。 Instagram Reels also influences purchase decisions, with 72% of buyers finding it helpful. “Move with Meta”计划已培训了 6,000 多名经销商，将数字化程度提高了两倍，并将潜在客户生成效率提高了 32%。 The 'Move with Meta' program has trained over 6,000 dealers, tripling digitization and improving lead generation efficiency by 32%.