WPP和世界音乐集团伙伴利用音乐和AI加强品牌参与。 WPP and Universal Music Group partner to use music and AI for enhanced brand engagement.

一家主要营销公司WPP和一家主要音乐公司Universal Music Group(UMG)结成战略伙伴关系,通过音乐促进观众对品牌的参与。 WPP, a major marketing firm, and Universal Music Group (UMG), a leading music company, have formed a strategic partnership to enhance audience engagement for brands through music. 这种合作将UMG广泛的艺术家和唱片公司与WPP的创意能力和客户网络结合在一起. This collaboration brings together UMG's extensive roster of artists and labels with WPP's creative capabilities and client network. 该伙伴关系将探索创新方法, 利用AI将品牌与艺术家连接起来, The partnership will explore innovative ways to use AI to connect brands and artists, building on their previous successful collaborations like "Coke Studio."