Ipsos正在谈判购买Kantar Media 超过10亿欧元以提升其市场地位。 Ipsos is in talks to buy Kantar Media for over €1 billion to boost its market position.

伊普索斯(Ipsos)是一家全球市场研究公司, 正在谈判获得Kantar Media(Kantar Media)这个电视评级数据业务, Ipsos, a global market research firm, is in talks to potentially acquire Kantar Media, a TV ratings data business, in a deal that could be worth over €1 billion. 这一行动旨在加强伊普索斯的市场地位。 This move aims to strengthen Ipsos' market position. Kantar Media以其媒体分析和Barb TV受众测量系统著称,由WPP和Bain Capital共同拥有。 Kantar Media, known for its media analyses and Barb TV audience measurement system, is jointly owned by WPP and Bain Capital. 虽然伊普索斯已经确认了讨论,但不能保证会提出或接受要约。 While Ipsos has confirmed the discussions, there is no guarantee that an offer will be made or accepted.

December 02, 2024

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