NBC 每年将为梅西百货感恩节游行的转播权支付超过 6000 万美元，高于 2000 万美元。 NBC is set to pay over $60 million yearly for the Macy's Thanksgiving Day Parade broadcast rights, up from $20 million.
NBC 正在谈判每年支付超过 6000 万美元购买梅西百货感恩节游行的转播权，这比目前的 2000 万美元合同有了显着增加。 NBC is negotiating to pay over $60 million annually for the broadcast rights of the Macy's Thanksgiving Day Parade, a significant increase from the current $20 million contract. 这一升幅反映了当受众转向服务流时现场节目制作的价值。 This hike reflects the value of live programming as audiences move towards streaming services. 去年,游行吸引了近3 000万观众,凸显了100年之久的事件的持久吸引力。 Last year, the parade drew nearly 30 million viewers, highlighting the enduring appeal of the 100-year-old event.