由于AI动力搜索引擎和Gen Z/Alpha习惯,Google的美国搜索广告市场份额预计2023年将下降到50%以下。 Google's U.S. search ad market share projected to dip below 50% in 2023 due to AI-powered search engines and Gen Z/Alpha habits.

Google在美国搜索广告市场上的主导地位正在减弱, e Marketer的预测显示, Google's dominance in the U.S. search advertising market is waning, with projections from eMarketer indicating its share may dip below 50% in 2023 for the first time in over ten years. 这一下降归因于AI动力搜索引擎的兴起和年轻用户,特别是Zgen Z和Gen Alpha的习惯的改变,他们越来越远离传统的搜索引擎。 This decline is attributed to the rise of AI-powered search engines and changing habits among younger users, particularly Gen Z and Gen Alpha, who are increasingly turning away from traditional search engines.