宝马集团印度推出了Retail.NEXT,这是一项365.6亿卢比的计划,旨在在36个月内在33个城市实现"数字化"创新,从而改变豪华汽车销售. BMW Group India launches Retail.NEXT, a Rs 365.6 crore initiative to transform luxury vehicle sales with 'phygital' innovations across 33 cities in 36 months.
宝马集团印度已经启动了零售.NEXT计划, BMW Group India has launched the Retail.NEXT initiative to transform luxury vehicle sales across 33 cities over the next 36 months. 该计划投资 36.56 亿卢比，整合了“phygital”创新，融合了物理和数字体验。 With an investment of Rs 365.6 crore, this program integrates 'phygital' innovations, blending physical and digital experiences. 新的经销商将为客户提供开放式设计、先进的数字界面和个人化服务,包括电动车辆快速收费设施。 The new dealerships will feature open designs, advanced digital interfaces, and personalized services for customers, including fast-charging facilities for electric vehicles.