Kamala Harris的竞选活动利用赞助的Google搜索广告模仿有声望的新闻媒体的背书,引起新闻组织的关切。 Kamala Harris' campaign uses sponsored Google search ads to mimic reputable news outlets' endorsements, prompting concerns from news organizations.
根据 Axios 的一份报告，卡玛拉·哈里斯 （Kamala Harris） 的竞选团队一直在改变赞助的 Google 搜索广告中的新闻标题，使 CNN、NPR、路透社等知名新闻媒体似乎都在支持她的总统竞选。 Kamala Harris' campaign has been altering news headlines in sponsored Google search ads to make it seem as if reputable news outlets like CNN, NPR, Reuters, and others are favorably endorsing her presidential bid, according to an Axios report. 广告模仿真实新闻文章的形式, 标题和描述似乎由各自的新闻机构撰写. The ads mimic the format of real news articles, with headlines and descriptions that seem to be written by the respective news organizations. 虽然"赞助"标签为观众提供了足够的背景, 但这种做法促使一些新闻机构向谷歌索取更多信息, 并质疑该活动未经许可使用他们的品牌. While the "sponsored" tag provides enough context for viewers, the practice has prompted some news outlets to request more information from Google and question the campaign's use of their brand without permission.