公司收购了Effie Worldwide的资产,成立了Effie Lions基金会,用于营销教育和培训. Ascential acquires Effie Worldwide assets, forming The Effie Lions Foundation for marketing education and training.

Ascential是一家专业活动、情报和咨询公司，已同意收购Effie Worldwide的商业资产，Effie Worldwide是营销效果的全球基准，但需获得监管部门的批准。 Ascential, a specialist events, intelligence, and advisory company, has agreed to acquire the commercial assets of Effie Worldwide, a global benchmark in marketing effectiveness, subject to regulatory approval. Effie 将加入 Ascential 的狮子会分部，两家公司将建立长期合作伙伴关系，以创建新的全球基金会，即 Effie 狮子会基金会。 Effie will join Ascential's Lions Division and both companies will establish a long-term partnership to create the new global Foundation, The Effie Lions Foundation. 该基金会旨在教育下一代的营销人才,为所有营销学生,特别是营销界代表性不足的群体提供培训,并为狮子会现有的非营利倡议提供一个之家。 The foundation aims to educate the next generation of marketing talent, provide training for all marketing students, especially under-represented groups in the marketing community, and offer a home for Lions' existing not-for-profit initiatives.