2028 年奥运会将推出新的运动项目以吸引 Z 世代观众。 2028 Olympics introduces new sports to attract Gen Z audience.
奥运会面临着保留传统的同时吸引第一代数字原生代 Z 世代的挑战。 The Olympics faces the challenge of preserving its traditions while appealing to Gen Z, the first digitally native generation. 奥林匹克运动正在进行重塑，将在 2028 年奥运会中增加板球、棒球、垒球、长曲棍球、壁球和腰旗橄榄球等新的非传统运动项目。 The Olympic Movement is undergoing reinvention by adding new, unconventional sports, such as cricket, baseball, softball, lacrosse, squash, and flag football in the 2028 Olympics. 这一策略旨在吸引具有不同品味的年轻观众。 This strategy aims to attract younger audiences, who have distinct tastes. 然而，这种方法的潜在意外后果尚不清楚。 However, the potential unintended consequences of this approach are unclear.