随着亏损扩大，Superdry 在五年内失去了第四位财务主管。 Superdry loses fourth finance boss in five years as losses widen.
英国服装品牌 Superdry 在 2024 财年上半年的收入下降了 23.5%，主要是由于充满挑战的市场环境。 Superdry, a British clothing brand, has experienced a 23.5% decrease in revenue during the first half of fiscal 2024, primarily due to challenging market conditions. 反常的温暖天气和批发部门的表现不佳对销售产生了负面影响，导致收入下降至 2.198 亿英镑（2.793 亿美元）。 Unseasonably warm weather and underperformance in the wholesale segment negatively impacted sales, resulting in a revenue drop to £219.8 million ($279.3 million). 该公司首席财务官肖恩·威尔斯 (Shaun Wills) 将辞职，并由贾尔斯·大卫 (Giles David) 接替，担任临时首席财务官。 The company's CFO, Shaun Wills, will be stepping down and will be replaced by Giles David as interim CFO. 尽管收入下降，Superdry 仍在制定扭亏为盈计划，并已采取措施解决其财务状况，例如与 Hilco Capital 建立二级贷款机构以及在亚太地区出售知识产权。 Despite the revenue drop, Superdry is working on a turnaround program and has taken steps to address their financial situation, such as a secondary lending facility with Hilco Capital and selling intellectual property rights in Asia and the Pacific.