为了宣传沙拉作为麦当劳更健康的替代品, 地铁公司提供免费10英礼品卡. Subway offers free £10 gift cards to promote salads as healthier alternative to McDonald's.

麦当劳从英国菜单中删除烤沙拉后, 地铁公司发起了一项社交媒体活动,向100人提供免费的10英礼品卡. Subway launched a social media campaign offering free £10 gift cards to 100 people who comment "SOZ MACCIES" after McDonald's removed grilled chicken salads from its UK menu. 沙拉连锁店强调其可定制的沙拉和包装各种选择作为更健康的替代品, 在竞争对手改变菜单时. The sandwich chain highlighted its customizable salads and wraps with various chicken options as a healthier alternative amid menu changes at competitors.