奇波特将前Activision高管费尔南多·马查多任命为新的首席品牌官. Chipotle names former Activision executive Fernando Machado as new chief brand officer.

奇波特尔公司任命费尔南多·马查多为其新首席品牌官,自2026年6月1日起生效. Chipotle has named Fernando Machado as its new chief brand officer, effective June 1, 2026. 马查多是餐厅品牌国际和激活暴雪的前高管, 将领导全球营销战略和品牌定位. Machado, a former executive at Restaurant Brands International and Activision Blizzard, will lead global marketing strategy and brand positioning. 他接替1月份离开的克里斯·布兰特,并向首席执行官斯科特·博特赖特汇报. He succeeds Chris Brandt, who left in January, and reports to CEO Scott Boatwright.