泰德斯和LG扩大了智能电视产品的广告合作伙伴关系. Teads and LG expand ad partnership for Smart TV inventory.

泰德斯和LG广告解决方案公司续签并扩大了在亚太地区和欧洲的广告合作伙伴关系,通过Teads自助服务平台向广告商提供独家访问LG智能电视主屏库存. Teads and LG Ad Solutions have renewed and expanded their advertising partnership across APAC and Europe, granting advertisers exclusive access to LG Smart TV HomeScreen inventory through Teads' self-serve platform. 这项交易支持越来越多的电视广告转向互联网,研究显示这些主屏广告比传统预播点吸引观众关注度要高得多. The deal supports the growing shift toward connected TV advertising, with research showing these home screen ads capture significantly higher viewer attention than traditional pre-roll spots.