促使人们投资以提高财务性.
UK campaign urges people to invest cash to boost financial resilience.
为了鼓励人们投资而不是储蓄, 英国政府发起了一项支持的运动.
A UK government-backed campaign has launched to encourage people to invest rather than save, aiming to boost financial resilience amid low investment participation.
通过CGI红松鼠吉祥物和多平台广告, 使投资感觉更容易获得.
Backed by the Treasury and financial regulators, the initiative targets millions with significant cash savings, using a CGI red squirrel mascot and multi-platform advertising to make investing feel accessible.
官员强调,虽然现金对于紧急情况是有用的,但投资提供了增长潜力,尽管应该考虑风险.
Officials emphasize that while cash is useful for emergencies, investing offers growth potential, though risks should be considered.