斯塔格韦尔采用贸易办公室的AI平台Koa Agents来自动化开放互联网媒体购买. Stagwell adopts Trade Desk's AI platform Koa Agents to automate open internet media buying.

斯塔格韦尔已成为全球第一家采用贸易办公室新人工智能平台Koa Agents的营销网络. Stagwell has become the first global marketing network to adopt The Trade Desk's new AI platform, Koa Agents. 这项技术可以在开放的互联网上自动购买和优化媒体, 让营销人员用简单语言设定目标, 而人工智能则负责设置和准. This technology automates media buying and optimization across the open internet, allowing marketers to set goals in plain language while the AI handles setup and targeting. 该系统使用透明的质量信号来确保优质库存,并通过2026年晚些时候的封闭测试可访问. The system uses transparent quality signals to ensure premium inventory, with access available through a closed beta later in 2026.