印度公众推出"影响力平台",以数据,媒体和商业来现代化影响力营销. Publicis India launches Influential platform to modernize influencer marketing with data, media, and commerce.

印度公众集团推出全球影响力平台, 以实现对数据,媒体和商业的整合. Publicis Groupe India has launched its global Influential platform to modernize influencer marketing by integrating data, media, and commerce. 通过任命Diwaker Chandani担任管理合伙人, 该计划利用公司的连接身份系统将品牌从零碎交易转变为精确的,以身份为主导的方法. Appointing Diwaker Chandani as managing partner, the initiative leverages the company's Connected Identity system to shift brands from fragmented deals to a precise, identity-led approach. 这一数据驱动战略旨在解决印度市场缺乏可衡量的基础问题, 由于快速增长的行业中, 大型网络越来越多地关注结构化和可扩展的结果. This data-driven strategy aims to address the lack of measurable foundations in the Indian market, where major networks are increasingly focusing on structured, scalable results amid a rapidly growing industry.