豪华品牌的销量在下半年强增长5.7%. Mulberry luxury brand sales rise 5.7% after strong second half.

由于下半年业绩强, 英国奢华手袋制造商Mulberry报告了5.7%的年度销售增长. 这也是其"回到木精神"战略所带来的结果. UK luxury handbag maker Mulberry reported a 5.7% annual sales increase, driven by a strong second half and its "Back to the Mulberry Spirit" strategy. 公司的信贷改善了全价销售和Bayswater袋子重新推出, 在上半年下降后出现显著回归. The company credits improved full-price sales and a relaunch of the Bayswater bag for a significant turnaround after a first-half decline. 公司首席执行官安德烈亚·巴尔多强调,随着品牌的复苏,将重点放在品牌形象和运营效率上. CEO Andrea Baldo emphasized the focus on brand identity and operational efficiency as the brand recovers.