现在中国的电影公司将重点从票房转移到商品和许可. Chinese studios shift focus from box office to merchandise and licensing.

由于影院收入下降, 中国主要电影公司不再依赖票房收益. Major Chinese film studios are pivoting away from relying on box office revenue due to declining theater earnings. 像Enlight Media和上海电影集团这样的大型公司高管们优先考虑长期知识产权开发, 包括商品和许可证, 以建立多样化的收入来源. Executives from major groups like Enlight Media and Shanghai Film Group are prioritizing long-term intellectual property development, including merchandise and licensing, to build diverse revenue streams. 最近的一个例子是动画电影, 商品收入超过了票房销售额. A recent example includes an animated film that generated more revenue from merchandise than its box office sales.