由于新的媒体权利交易,NBA的观众数量在2025-26年升了86%. NBA viewership surged 86% in 2025-26 due to new media rights deals.

在2025-26常规赛期间,NBA的观众数量升了86%,是24年来最高的平均观众. NBA viewership surged 86% during the 2025-26 regular season, marking the highest average viewership in 24 years. 这一增长主要归因于与NBC和亚马逊Prime Video以及ABC/ESPN和NBA TV签订的新媒体权利协议. The increase is largely attributed to new media rights deals with NBC and Amazon Prime Video, along with ABC/ESPN and NBA TV. 像NBA杯和全明星赛这样的重要活动吸引了创纪录的观众,本赛季有57次电视转播平均超过200万观众. Key events like the NBA Cup and All-Star Game drew record-breaking audiences, and the season saw 57 telecasts average over 2 million viewers.