詹姆森在AFL Gather Round上发起了一场以球迷为中心的活动, 以推广其新的Ultra Blend. Jameson launched a fan-centric event at AFL Gather Round to promote its new Ultra Blend.

詹姆森在阿德莱德的AFL Gather Round上推出了詹姆逊俱乐部,将高速公路酒店转变为一个以球迷为中心的枢纽. Jameson launched the Jameson Clubhouse at AFL Gather Round in Adelaide, transforming the Highway Hotel into a fan-centric hub. 经验包括一个致敬展台,具有挑战的超级技能区以及詹姆森超级混合10%指导品尝. The experience featured a Tribute Booth, an Ultra Skills Zone with challenges, and guided tastings of Jameson Ultra Blend 10%. 通过将真实的粉丝参与与互动活动相结合, 该活动旨在与足球文化联系并试验新的混合物. By blending authentic fan engagement with interactive activities, the event aimed to connect with footy culture and drive trial of the new blend.