果在东南亚的拉扎达店推出了Twinkle Twinkle甜点冰糖. POP MART launches Twinkle Twinkle Sweet Pop Gelato on Lazada in Southeast Asia.

波普马特的"Twinkle Twinkle Sweet Pop Gelato"系列在2026年4月17日,在新加坡,越南,印度尼西亚,马来西亚和菲律宾等地推出. POP MART's "Twinkle Twinkle Sweet Pop Gelato" collection launches on Lazada on April 17, 2026, across Singapore, Vietnam, Indonesia, Malaysia, and the Philippines. 发布包括独家优惠券,限量礼品和分层奖励,如新加坡购物跨体袋,马来西亚的变形面部笔以及印度尼西亚的礼包. The release includes exclusive vouchers, limited gifts, and tiered rewards, such as a crossbody bag for Singapore purchases, a transforming face pen for Malaysia, and a gift pack for Indonesia. 随着POP MART在Lazada的销售强增长, GMV增加了两位数,订单量增加了三倍. This follows strong sales growth for POP MART on Lazada, with double-digit GMV increases and a threefold rise in orders. "Twinkle Twinkle"专利在2025年创造了超过3.01亿美元的收入,比上一年增加1600%,东南亚增长五倍. The "Twinkle Twinkle" IP generated over $301 million in revenue in 2025, a 1,600% increase from the prior year, with Southeast Asia seeing fivefold growth. 拉扎达加强了物流,以加快运输速度. Lazada enhanced logistics for faster shipping, supporting the launch.