香行业推出全球战略, 以适应现代习惯. Champagne industry launches global strategy to adapt to modern habits.

香委员会发起了一项新举措,以关注消费者的需求和适应现代消费习惯. The Comité Champagne has launched a new initiative focusing on consumer desires and adapting to modern consumption habits. 该战略旨在加强香作为庆祝的象征的身份,并包括计划于2027年6月在雷姆斯举办一场大型全球活动. The strategy aims to reinforce Champagne's identity as a symbol of celebration and includes plans for a major global event in Reims in June 2027. 为了保持其情感吸引力和相关性, 该行业正在增加对营销的投资. Additionally, the industry is increasing investment in marketing to maintain its emotional appeal and relevance.