合作伙伴推出亚太地区首个安全的数据驱动零售媒体平台. Partners launch Asia-Pacific's first privacy-safe, data-driven retail media platform.

香港的DFIQ媒体和WPP媒体在亚太地区合作推出首个安全,数据驱动的零售媒体平台. DFIQ Media Hong Kong and WPP Media Hong Kong have partnered to launch the first privacy-safe, data-driven retail media platform in the Asia-Pacific region. 通过将DFIQ的全道生态系统与WPP的程序化广告相结合,该联盟使品牌能够访问第一方数据以在数字和实体商店中准确定位并确保遵守规则. By combining DFIQ's omnichannel ecosystem with WPP's programmatic advertising, the alliance enables brands to access first-party data for precise targeting across digital and physical stores while ensuring compliance. 这项计划利用开放式智能测量业绩, 推动像7Eleven这样的大型零售商增长. This initiative leverages Open Intelligence to measure performance and drive growth for major retailers like 7-Eleven.