奇波特将忠诚度计划重新命名为"重复奖励",并提供新的应用功能和好处. Chipotle rebrands loyalty program as Rewards on Repeat with new app features and benefits.

奇波特重新推出了忠诚度计划"重复奖励", Chipotle has relaunched its loyalty program as "Rewards on Repeat," featuring a redesigned app with a centralized dashboard. 更新包括每月免费食品,更低的赎回门和灵活的生日奖励,同时将点数有效期延长到一年. The update includes monthly free food drops, lower redemption thresholds, and flexible birthday rewards, while extending point validity to one year with a single purchase. 计划目前支持超过2100万活跃会员,旨在促进参与和保留,特别是在年轻消费者中. The program, now supporting over 21 million active members, aims to boost engagement and retention, particularly among younger consumers.