由于对乳制品需求的增加, Fonterra 在中国扩张以针对低层城市. Fonterra expands in China to target lower-tier cities amid rising demand for dairy.

通过针对低层城市和增加产品创新, 世界最大的乳制品出口商Fonterra正在扩大对中国不断增长市场的关注. The world's largest dairy exporter, Fonterra, is expanding its focus on China’s growing market by targeting lower-tier cities and increasing product innovation. 公司指出,由于乳制品消费仍然很低,而在食品服务领域对黄油和奶油等高质量的原料的需求也在增加. The company notes significant room for growth as dairy consumption remains low, while demand for higher-quality ingredients like butter and cream rises in the foodservice sector. 为了支持这一战略,Fonterra正在投资7500万新西兰元来促进生产和开设应用中心开发本地产品. To support this strategy, Fonterra is investing NZ$75 million to boost production and opening application centers to develop local products.