通过现代化零售和促进电子商务, 巴塔公司的目标是将印度营业额翻一番.
Bata aims to double Indian turnover by modernizing retail and boosting e-commerce.
瑞士鞋业公司Bata计划在新的CEO Panos Mytaros的带领下, 在五年内将其印度营收翻一番.
Bata, the Swiss footwear company, plans to double its Indian turnover within five years under new CEO Panos Mytaros.
战略重点是现代化零售,促进电子商务和扩大运动鞋以吸引年轻消费者.
The strategy focuses on modernizing retail, boosting e-commerce, and expanding sneakers to attract younger consumers.
尽管面临激烈的竞争, 巴塔仍将保持大众市场重点并通过利用本地制造业避免价格上,同时预计出口量会大幅增加.
Despite facing stiff competition, Bata will maintain its mass-market focus and avoid price hikes by leveraging local manufacturing, while expecting a dramatic rise in exports.