Spotify 推出新的广告格式和工具, 以提高品牌参与度. Spotify launches new ad formats and tools to boost brand engagement.

为了提高品牌参与度, Spotify 正在推出新的广告格式和工具. Spotify is introducing new ad formats and tools to enhance brand engagement. 该平台推出了扩展的赞助播放列表,一个新的可刷卡路塞广告格式以及Spotify广告管理器中改进的功能,包括分拆测试和自动竞价. The platform has launched expanded Sponsored Playlists, a new swipeable carousel ad format, and improved features in Spotify Ads Manager, including split testing and automated bidding. 这些更新得到了研究的支持, 显示用户活动增加. These updates, backed by research showing increased user activity, are designed to make advertising more immersive and interactive.