印度政府发布电视评级政策, Indian government releases TV ratings policy lowering net worth and expanding sample size for transparency.

印度政府发布了2026年电视评级政策, 以提高电视监测的透明度和问责制. The Indian government released the TV Ratings Policy 2026 to increase transparency and accountability in television measurement. 新规则将注册净资产要求从20亿卢比降至5亿卢布,授权独立董事会成员,并要求季度内部和年度外部审计. The new rules lower the registration net worth requirement from ₹20 crore to ₹5 crore, mandate independent board directors, and require quarterly internal and annual external audits. 机构必须扩大样本规模到12万户, 包括所有平台的数据如OTT和连接电视, 并排除登陆页面的观众数量. Agencies must expand their sample size to 120,000 homes, include data from all platforms like OTT and connected TVs, and exclude viewership from landing pages. 违规行为可能导致注册的暂停或取消. Non-compliance may result in suspension or cancellation of registration.