烟草行业的视觉效果是为了掩盖健康风险而使用"肺洗". AUT researchers call tobacco industry visuals "lungwashing" to mask health risks.

烟草行业在公司报告中使用积极的形象, A new study by AUT researchers calls the tobacco industry's use of positive imagery in corporate reports "lungwashing." 分析显示菲利普莫里斯国际公司使用快乐的员工和彩色图表等视觉效果, 以创造一种错误的责任感, 同时淡化其产品对健康的风险. The analysis shows Philip Morris International uses visuals like happy workers and colorful graphs to create a misleading impression of responsibility while downplaying the health risks of its products. 调查人员敦促消费者批判性地评估企业的信息, 并不仅关注视觉效果. Researchers urge consumers to critically assess corporate messaging and look beyond the visuals to understand the full picture.