布伦德斯通推出全球夏季运动, 以轻量级鞋类为主题. Blundstone launches global summer campaign with lightweight footwear, shifting from its cold-weather image to highlight year-round versatility.

布朗斯通推出全球"穿夏季服装"运动, 从寒冷的天气形象转变为全年多功能性. Blundstone has launched its global “Wear Summer Out” campaign, shifting from its cold-weather image to promote year-round versatility. 这项与 Thinkerbell 合作的倡议引入了一系列夏季产品, 包括轻量级靴子,凉鞋和拖鞋. The initiative, developed with agency Thinkerbell, introduces a summer-ready product line including lightweight boots, sandals, and clogs. 活动中使用了各种场景的长影,象征着黄金时光延伸和完全与夏天相处的生活方式. Using elongated shadows in diverse settings, the campaign symbolizes extended golden hours and a lifestyle fully engaged with summer. 它强调在户外,数字,社交和零售平台上的耐用性和适应性,重点关注美国,欧洲,日本和韩国. It emphasizes durability and adaptability across outdoor, digital, social, and retail platforms, with a focus on the U.S., Europe, Japan, and South Korea.