果公司今年夏天将在地图上添加广告, 将赞助结果标记为搜索术语. Apple to add ads to Maps this summer, labeling sponsored results for search terms.

据报道,果计划在今年夏天的地图应用程序中引入广告, 这标志着它从长期以来没有广告模式的大转变. Apple is planning to introduce ads into its Maps app as early as this summer, according to reports, marking a major shift from its long-standing ad-free model. 企业将能够在搜索结果中竞标排名首位,例如"意大利食品",或"加油站". Businesses will be able to bid for top placements in search results—such as “Italian food” or “gas station”—with sponsored listings clearly labeled. 这一举动支持果扩大服务部门的更广泛努力,该部门在2025年创造了超过1090亿美元的收入,现在占公司营收的四分之一左右. The move supports Apple’s broader effort to grow its services division, which generated over $109 billion in 2025 and now makes up about a quarter of company revenue. 广告将在iPhone,iPad,Mac和Web平台上显示,与App Store中的模式类似. Ads will appear across iPhone, iPad, Mac, and web platforms, following a similar model to those in the App Store. 虽然果尚未正式确认这一变化,但多份报告显示该版本的推出即将到来,并可能在2026年3月底之前宣布. While Apple has not officially confirmed the change, multiple reports suggest the rollout is imminent, with potential announcements before the end of March 2026.