印度互动媒体市场在2025年升至138亿美元, India's interactive media market surged to $13.8 billion in 2025, driven by mobile content, microdramas, and gaming.

印度互动媒体市场在2025年达到138亿美元, 同比增长17%, 由8770万智能手机用户和移动第一内容推动. India’s interactive media market hit $13.8 billion in 2025, growing 17% year-on-year, fueled by 877 million smartphone users and mobile-first content. 微戏剧 - - 一年内取3亿美元, 下载量为4.5亿次, 每月活跃用户数达到1亿人. 到2030年预计将达45亿美元. Microdramas—short, vertical, serialized videos—generated $300 million in their first year, with 450 million downloads and 100 million monthly active users, and are projected to reach $4.5 billion by 2030. 免费游戏领域的增长率为17%,达到15亿美元,拥有5.55亿用户,而人工智能正在加速动画和视觉效果制作. The free-to-play gaming sector grew 17% to $1.5 billion, with 555 million users, while AI is accelerating animation and VFX production. 实币游戏的监管变化导致一些用户转向海外平台, 每月花费高达1万卢比而没有保护. Regulatory changes in real-money gaming pushed some users to offshore platforms, spending up to ₹10,000 monthly without protection. 占星术和微型学习领域的平台在收入方面超过社交媒体. Niche platforms in astrology and micro-learning are outperforming social media in revenue.