尽管亏损900万美元,但Grilld仍在扩张. Grill’d expands despite $9M loss, citing store profitability and strong F1 partnership.

澳大利亚汉堡连锁店Grilld尽管在2025年亏损900万美元,但仍在积极扩张.这是其第二次连续的年度亏损,因为成本上升超过了收入增长11%至4413亿美元. Australian burger chain Grill’d is expanding aggressively despite a $9 million loss in 2025, its second straight annual loss, as rising costs outpaced an 11% revenue increase to $441.3 million. 该公司对其ASIC申请提出异议,声称所有175个主要由企业拥有的地点都是利性的,新店和驱动式商场表现优于旧店. The company disputes its ASIC filing, claiming all 175 of its mostly corporate-owned locations are profitable, with new stores and drive-thrus outperforming older ones. 公司计划今年开设10家店,明年20家,每年25家,同时推出新产品,一个名为"Relish",的会员项目以及与一级方程式赛车手奥斯卡·皮亚斯特里 (Oscar Piastri) 的成功合作关系. 这将推动销售额超过5%. It plans to open 10 stores this year, 20 next year, and 25 annually after, while launching new products, a membership program called ‘Relish,’ and a successful partnership with Formula 1 driver Oscar Piastri that drives over 5% of sales. 尽管劳工问题包括拒绝薪酬协议和休息时间诉讼, Grilld报告说营销效率提高以及员工福利增加. Despite labor issues including a rejected wages agreement and a rest break lawsuit, Grill’d reports improved marketing efficiency and rising employee benefits.