人工智能,社交商业和跨境增长推动了香港贸易活动的关键电子商务趋势.全球1,700名专家参加了此次展会. AI, social commerce, and cross-border growth drove key e-commerce trends at Hong Kong trade events attended by 1,700 global professionals.

香港贸易发展委员会主办的"营销脉冲"和"电子邮件脉冲", 在22个国家的1700多名专业人士参加下结束. MarketingPulse and eTailingPulse, hosted by the Hong Kong Trade Development Council, concluded with over 1,700 professionals from 22 countries attending. 活动强调了人工智能驱动的个性化,社交商务,跨境扩张和情感故事作为塑造电子商务的主要趋势. The events highlighted AI-driven personalization, social commerce, cross-border expansion, and emotional storytelling as key trends shaping e-commerce. 来自讯,TikTok Shop,亚马逊,阿里巴巴和拉扎达的专家强调AI在增强客户体验,实现敏捷供应链以及支持本地化发展战略方面的作用. Experts from Tencent, TikTok Shop, Amazon, Alibaba, and Lazada emphasized AI’s role in enhancing customer experiences, enabling agile supply chains, and supporting localized growth strategies. 会议还聚焦美学智慧,生活方式品牌化和进入东盟市场的实用方法, 强调在建立品牌忠诚度方面正确性,创造力和感官参与的重要性日益增长. Sessions also focused on aesthetic intelligence, lifestyle branding, and practical approaches to entering the ASEAN market, underscoring the growing importance of authenticity, creativity, and sensory engagement in building brand loyalty.