罗马尼亚的电子商务在2025年增长到81亿欧元,接近850亿欧币,2026年,尽管交易量持平,但订单价值较高. Romania's eCommerce grew to €8.1B in 2025, nearing €8.5B in 2026, driven by higher order values despite flat transaction volumes.

罗马尼亚的电子商务市场在2025年增长到81亿欧元,预计将在2026年超过85亿欧币,由于通货膨胀,竞争和消费者行为转变而放缓. Romania's eCommerce market grew to €8.1 billion in 2025 and is projected to exceed €8.5 billion in 2026, with growth slowing due to inflation, competition, and shifting consumer behavior. 虽然交易量保持不变,但平均订单价值的上升推动了收益. While transaction volumes remained flat, higher average order values drove gains. 电气和信息技术,制药等行业的增长很强, 而时尚及儿童产品则有所下降. Sectors like Electro & IT and Pharma saw strong growth, while Fashion and Children’s products declined. 像eMAG,Trendyol和Temu这样的市场占据了流量的主导地位,在罗马尼亚,Temu月活跃用户数达到47万. Marketplaces like eMAG, Trendyol, and Temu dominate traffic, with Temu reaching 4.7 million monthly active users in Romania. 人工智能正在提高网上购物转换率, 客户信任,效率和忠诚度正成为数字竞争激烈的关键因素. AI is boosting conversions in online shopping, and trust, efficiency, and customer loyalty are becoming key competitive factors amid rising digital competition.