Westpac NZ用2026年4月1日的Goldilocks内部团队取代外部机构,以增强灵活性和客户经验。 Westpac NZ replaces external agencies with in-house Goldilocks team April 1, 2026, to boost agility and customer experience.

Westpac NZ已经以Goldilocks取代其长期的机构伙伴,Goldilocks是同Omnicom大洋洲开发的定制的内部机构模式。 Westpac NZ has replaced its long-standing agency partners with Goldilocks, a custom-built, in-house agency model developed with Omnicom Oceania. 2026年4月1号启动, Goldilocks将数据、媒体、科技及创意专家整合到Westpac的业务中, Launching April 1, 2026, Goldilocks integrates specialists in data, media, technology, and creative within Westpac’s operations to enable faster, more consistent brand evolution. 这一举措的目的是在竞争加剧和期望改变的情况下,加强零售业和商业部门以客户为中心的经验。 The move aims to enhance customer-focused experiences across retail and business divisions amid rising competition and shifting expectations. Westpac的CMO Sarah Williams指出需要采取更灵活、更综合的办法,而Goldilocks的Dan Wright则强调简化决策和持续创新。 Westpac’s CMO Sarah Williams cited the need for a more agile, integrated approach, while Goldilocks’ Dan Wright emphasized streamlined decision-making and continuous innovation. 新模式已全面运作,反映了行业向更深入的客户-机构合作转变。 The new model is fully operational and reflects a broader industry shift toward deeper client-agency collaboration.