尽管收入和销售强劲，Ulta Beauty的股价在2026年3月下跌了14%，原因是利润率缩减、费用增加以及增长预期谨慎。 Ulta Beauty's stock fell 14% in March 2026 due to shrinking margins, higher expenses, and cautious growth forecasts, despite strong revenue and sales.

尽管第四季度收入高达39亿美元,销售额同比增长12%,但Ulta Beauty的股价在2026年3月下跌了14%,由于SG&A支出增加了23%,营业利率从14.8%下降到12.2%. Ulta Beauty's stock dropped over 14% in March 2026 despite strong fourth-quarter revenue of $3.9 billion and a 12% year-over-year sales increase, as operating margins fell to 12.2% from 14.8% due to a 23% surge in SG&A expenses. 每股收入下降到8.01美元,该公司发布了谨慎的2026年指南,预计销售增长率仅为2.5%至3.5%,低于2025年的5.4%。 Earnings per share declined to $8.01, and the company issued cautious 2026 guidance, projecting only 2.5% to 3.5% comparable sales growth, down from 5.4% in 2025. 投资者对差值压力和增长前景放缓的反应是消费者谨慎、竞争加剧和宏观经济逆风,尽管乌尔塔继续扩张、数字举措和强大的忠诚计划。 Investors reacted to margin pressures and a slower growth outlook, citing consumer caution, rising competition, and macroeconomic headwinds, despite Ulta’s continued expansion, digital initiatives, and strong loyalty program.