印度的电子商务到2030年将增长到零售量的11%,由中小微企业利用快速扩展的D2C渠道领导。 India's e-commerce to grow to 11% of retail by 2030, led by MSMEs using fast-expanding D2C channels.

印度的电子商务市场预计到2030年将从占零售总量的6%增长到11%,其中中小微企业带动了近一半的扩张。 India’s e-commerce market is projected to grow from 6% to 11% of total retail by 2030, with MSMEs driving nearly half the expansion. 这些企业每年贡献1万亿美元——约占国内生产总值的30%——越来越多地采用直接对消费者(D2C)渠道,这些渠道的增长速度比传统市场快近三倍。 These businesses, contributing $1 trillion annually—about 30% of GDP—are increasingly adopting direct-to-consumer (D2C) channels, which are growing nearly three times faster than traditional marketplaces. 到2030年,D2C销售额(目前为100-120亿美元)可能达到600亿美元,而市场可能达到1 000亿美元。 D2C sales, currently $10–12 billion, could reach $60 billion by 2030, while marketplaces may hit $100 billion. 一项调查显示,对D2C(53%)和市场(47%)的兴趣几乎相等。 A survey shows near-equal interest in D2C (53%) and marketplaces (47%). ONDC等政府举措正在减少进入壁垒,支持跨数字渠道的中小微企业。 Government initiatives like ONDC are reducing entry barriers, supporting MSMEs across digital channels.