2026年中国GP推出了F1学院,以女性驾驶员为焦点,在越来越多的女性粉丝参与下,主要品牌伙伴关系成为特色。
The 2026 Chinese GP launched F1 Academy, spotlighted female drivers, and featured major brand partnerships amid rising female fan engagement.
2026年在上海举行的 " 2026年方程式一号中国大奖赛 " 突出展示了运动场上的妇女,F1学院的赛季开始,西班牙菜鸟Natalia Granada在Sephora的赞助下首次上场。
The 2026 Formula One Chinese Grand Prix in Shanghai highlighted women in motorsport, with the F1 Academy season opening as Spanish rookie Natalia Granada made her debut, sponsored by Sephora.
中国的F1受众中近一半现在都是年轻妇女,这反映出女性的参与程度日益提高。
Nearly half of China’s F1 audience is now young women, reflecting growing female engagement.
品牌合作包括乐高的“速度冠军”套装、路易威登的上海风格奖杯柜、泰格豪雅的红牛赛车展以及周冠宇的摄影展。
Brand collaborations included LEGO’s “Speed Champions” set, Louis Vuitton’s Shanghai-inspired trophy case, TAG Heuer’s Red Bull Racing exhibition, and Zhou Guanyu’s photography exhibit.
中国司机史伟竞争但退休, 而意大利司机Antonelli则声称他第一次F1获胜。
Chinese driver Shi Wei competed but retired, while Italian driver Antonelli claimed his first F1 win.