Pinterest的用户数创下了6.19亿的历史新高，但由于关税削减零售广告支出，2026年股价下跌了30%。 Pinterest's user base hit a record 619 million, but stock dropped 30% in 2026 due to tariffs cutting retail ad spending.

由于关税降低了零售广告支出,Pinterest股价在2026年同比下跌了30%,但由于强大的网络效应,该公司在第四季度达到创纪录的61900万月活跃用户,年增长12%. Pinterest stock fell 30% year-to-date in 2026, hit by tariffs reducing retail ad spending, but the company reached a record 619 million monthly active users in Q4, up 12% annually, driven by strong network effects. 尽管全球货币化不平衡(美国和加拿大的ARPU为30.84美元,而其他地方为8.83美元),但2025年的收入增长了16%,达到42亿美元,调整后的净收入增长了22%,达到11亿美元。 Despite uneven global monetization—with U.S. and Canadian ARPU at $30.84 versus $0.83 elsewhere—revenue rose 16% to $4.2 billion in 2025 and adjusted net income grew 22% to $1.1 billion. 该平台的视觉和灵感驱动模式继续吸引广告商,特别是中小企业,因为Pinterest扩大了其广告工具和国际影响力,表明尽管最近有所下滑,但长期增长潜力仍然在不断增长。 The platform’s visual, inspiration-driven model continues to attract advertisers, especially small and mid-sized businesses, as Pinterest expands its ad tools and international reach, suggesting long-term growth potential despite recent declines.