Publicis Groupe 于2026年获得AdgeAi,以提高AI驱动的广告业绩和创造性优化。 Publicis Groupe acquires AdgeAi in 2026 to boost AI-driven ad performance and creative optimization.

Publicis Groupe已获得AdgeAi这个AI驱动内容优化平台,以加强实时业绩衡量和数据驱动的创造性战略。 Publicis Groupe has acquired AdgeAi, an AI-powered content optimization platform, to enhance real-time performance measurement and data-driven creative strategy. 2026年Publicis的首次重大购置行动旨在通过分析跨平台的参与和转换数据,帮助品牌识别高性能内容要素。 The acquisition, Publicis’ first major move of 2026, aims to help brands identify high-performing content elements by analyzing engagement and conversion data across platforms. AdgeAi的技术将被纳入公关公司的全球生产平台及其AI内容引擎Leona, 使预测性洞察力和更快的决策成为可能。 AdgeAi’s technology will be integrated into Publicis’ global production platform and its AI content engine Leona, enabling predictive insights and faster decision-making. 这场运动支持公共党更广泛地推动使用AI来提高竞选效果, 早期结果显示在广告支出和投资回报方面有重大收益。 The move supports Publicis’ broader push to leverage AI for improved campaign effectiveness, with early results showing significant gains in ad spend and return on investment. AdgeAi将保持其品牌身份,其首席执行官Eyal Ben Shalom将继续发挥其作用。 AdgeAi will maintain its brand identity, and its CEO Eyal Ben Shalom will continue in his role.