扎兰多预测2026年的利润会更高, Zalando forecasts higher 2026 profit, boosted by AI, logistics, and a major Levi’s deal.

扎兰多预测,2026年调整后的业务利润将从2025年的5.91亿欧元增至6.6亿欧元至7.4亿欧元,增加幅度为2026年的6.6亿欧元至7.4亿欧元,其驱动因素是AI一体化、改善物流以及14.7%的收入增长至175.6亿欧元。 Zalando projects a rise in 2026 adjusted operating profit to between €660 million and €740 million, up from €591 million in 2025, driven by AI integration, improved logistics, and a 14.7% revenue increase to €17.56 billion. 该公司将其活跃的客户基础扩大到6 200万欧元,并将平均定单价值提高到628欧元。 The company expanded its active customer base to 62 million and raised average order value to €62.8. 该公司宣布3亿欧元的股票回购,并通过其软件股Scayle与Levis达成了一项重大的电子商务交易。 It announced a €300 million share buyback and secured a major e-commerce deal with Levi’s through its software unit Scayle. 到2025年底,90%的营销内容使用的AI是Zalando战略的核心,可提高个性化和效率。 AI, used in 90% of marketing content by late 2025, is central to Zalando’s strategy, enhancing personalization and efficiency. 尽管工业面临挑战,但公司股票在新闻上上升了7%,反映了投资者对其技术驱动增长的信心。 Despite industry challenges, the company’s stock rose 7% on the news, reflecting investor confidence in its tech-driven growth.