微软结束了它的“ 这是 Xbox” 运动, 将焦点转移到它的下一代控制台, 即 Helix 项目 。 Microsoft has ended its "This Is an Xbox" campaign, shifting focus to its next-gen console, Project Helix.

微软悄悄地结束了“这是Xbox”的营销活动,删除了官方网页和相关内容,标志着在新领导层领导下的战略转变。 Microsoft has quietly ended its "This Is an Xbox" marketing campaign, removing its official webpage and related content, signaling a strategic shift under new leadership. 2024年运动提倡跨设备游戏,模糊了控制台与其他装置之间的界线,但因混淆和破坏控制台的身份而遭到批评。 The 2024 campaign, which promoted cross-device gaming and blurred the line between consoles and other devices, faced criticism for being confusing and undermining the console identity. 移除该系统的时间与领导层的变化以及对微软即将推出的下一代游戏机Project Helix的重新关注相吻合, Its removal coincides with leadership changes and a renewed focus on Microsoft’s upcoming next-gen console, Project Helix, suggesting a move back toward traditional hardware-centric messaging.