麦当劳在4月推出3美元 McValue 2.0菜单,
McDonald’s launches $3 McValue 2.0 menu in April to combat inflation and restore affordability image.
麦当劳正推出一个新的3美元价值菜单, McValue 2. 0, 从4月开始, 提供三美元或更少的香肠饼干和四件麦当劳菜,
McDonald's is launching a new $3 value menu, McValue 2.0, starting in April, offering items like sausage biscuits and four-piece McNuggets for $3 or less, along with a $4 breakfast combo.
这一举动的目的是在2019年以来消费者对麦当劳价值的看法下降之后,恢复连锁店在通货膨胀中作为可负担的选择的形象。
The move aims to restore the chain’s image as an affordable option amid inflation, following a decline in consumer perception of McDonald’s value since 2019.
该倡议以以往的促销为基础,反映了较广泛的快餐行业趋势,即为吸引有预算意识的餐厅而提供低成本服务。
The initiative builds on past promotions and reflects a broader fast-food industry trend toward low-cost offerings to attract budget-conscious diners.