在阿戈达(Agoda)的书本及全球旅行者工具的帮助下, 使用完全本地化的印度旅馆收入增加。
Indian hotels using full localization saw higher revenue, aided by Agoda’s playbook and tools for global travelers.
最近进行的阿戈达调查发现,近98%使用先进的地方化战略的印度旅馆收入增加,整体办法——除翻译外,还包括付款、通信和舒适设施——比基本努力产生更强劲的成果。
A recent Agoda survey finds that nearly 98% of Indian hotels using advanced localization strategies saw improved revenue, with holistic approaches—beyond translation to include payments, communication, and amenities—driving stronger results than basic efforts.
由于2024年外国游客抵达人数接近1 000万,预计2025年的旅游开支为3.2万亿印度尼西亚卢比,旅馆正面临为高价值亚洲游客提供服务的压力。
With foreign tourist arrivals nearing 10 million in 2024 and tourism spending projected at INR 3.2 trillion in 2025, hotels are under pressure to serve high-value Asian travelers.
Agoda的《Origins Playbook》概述了日本、泰国和新加坡等主要市场的行为,而多语种支持、多货币支付和全天候服务等工具则帮助酒店克服包括文化意识和访客数据有限的挑战。
Agoda’s "Origins Playbook" outlines behaviors across key markets like Japan, Thailand, and Singapore, while tools like multilingual support, multi-currency payments, and 24/7 service help hotels overcome challenges including limited cultural awareness and guest data.