YouTube在全球电视应用程序上推出30秒的不可置信广告, 以增加收入, YouTube launches 30-second unskippable ads on its TV app globally to boost revenue, using AI to target viewers.

YouTube 正在全球范围内推出 30 秒不可跳过的电视应用广告，利用 Google AI 为客厅观众量身定制广告投放。 YouTube is launching 30-second unskippable ads on its TV app worldwide, using Google AI to tailor ad delivery for living-room viewers. 这种向广播式广告的转变,目的是在重点突出、放松观光时提高广告效力,同时配合不断增长的电视应用程序使用率。 This shift toward broadcast-style advertising aims to boost ad effectiveness during focused, relaxed viewing, aligning with rising TV app usage. 由于YouTube在2025年的预计收入接近620亿美元,以强制性更长的格式取代更短、可跳的广告,这一变化是增加收入的更广泛举措的一部分。 The change, part of a broader move to increase revenue as YouTube nears $62 billion in projected 2025 earnings, replaces shorter, skippable ads with mandatory longer formats. 虽然其目的是提高广告商的接触率,但会减少用户控制,并可能促使更多观众使用YouTube Premium或Premium Lite订阅,以避免中断。 While intended to improve advertiser reach, it reduces user control and may push more viewers toward YouTube Premium or Premium Lite subscriptions to avoid interruptions.