气候团体指控Mazda NZ用植树抵消汽车排放,
Climate group accuses Mazda NZ of greenwashing by claiming tree planting offsets car emissions, calling the claim misleading.
新西兰气候行动律师已向广告标准管理局提出投诉, 指称新西兰马兹达(Mazda新西兰)声称,每辆新车种植5棵树抵消排放是误导。
Lawyers for Climate Action New Zealand have filed a complaint with the Advertising Standards Authority, alleging Mazda New Zealand’s claim that planting five trees per new car offsets emissions is misleading.
该团体在气候专家Paul Young的支持下指出,这些树木吸收的汽油车典型二氧化碳排放量不到5年的0.1%,远未抵消其影响。
The group, backed by climate expert Paul Young, says the trees absorb less than 0.1% of a typical petrol car’s CO2 emissions over five years—far short of neutralizing its impact.
他们认为广告广告歪曲了环境利益,助长了运输部门的绿色洗涤,占新西兰排放量的19%。
They argue the advertising misrepresents environmental benefits, contributing to greenwashing in the transport sector, which accounts for 19% of New Zealand’s emissions.
投诉是在对其他公司采取类似行动之后提出的,要求提出准确的、以科学为基础的营销主张。
The complaint follows similar actions against other companies and calls for accurate, science-based marketing claims.